The IdaP Group of companies was founded by me, Åsa Ida Persson, also known as IdaP, and I have long and broad experience of working with large multi-national companies at both global and local level.
My passion is to take companies to the next level in the consumer value chain. I specialize in creating, managing and developing 360° concepts and worlds for clients and take these concepts from creative idea to launch. I am also an experienced advisor to executive teams on communication and business development issues. And then, one day, a pivotal event happened in my life…
Crash boom bang!
I was in a near-fatal car accident. Being close to death, I was suddenly plagued by questions such as
“What really matters?”
“What am I?”
“What is there to fear?” and most importantly,
“Who do I want to be, what do I want to create and what positive impact do I want to have?”
These questions literally hit me in the face. At that moment, I decided what kind of woman I wanted to be. And that was when I started to build a global media and edutainment provider that is a game changer in the entertainment industry, with the aim of developing an infrastructure and producing 360° concepts, whole ecosystems, that are a force for positive change.
Since the car accident, I have been working on The IdaP Group’s self-produced 360° concept, IdaP. At the heart of the concept is a core message, trust your wings, and a belief in the superhuman power that exists in all individuals. Instead of having a nice pay off, I decided to be a real human being acting out the message of “trust your wings” in real life. I will not only play the main character in movies etc, but I am also the creator of the concept and the author of the story.
Take a look at 360° concepts if you would like to learn more about IdaP.