The Ida P group of companies was founded by me, Åsa Ida Persson, and I have worked with large multi-national companies at both global and local level.
My job has led me to take companies to the next level in the value chain of the consumer. I specialize in creating, managing and developing 360° concepts for clients and take the concepts from creative idea to launch. I am also an experienced advisor to executive teams on communication and business development issues. And then, one day, a pivotal event happened in my life…
Crash boom bang!
I was in a car accident and I was close to death. Suddenly I was plagued by questions such as:
“What really matters?”
“What am I?”
”What is there to fear?” and most importantly,
“Who do I want to be, what do I want create and what positive impact do I want to have?” These questions literally hit me in the face. At that moment, I decided what kind of woman I wanted to be.
As strange as it may sound, the car crash inspired me to use my business experience and commitment to create a global 360°concept that is a force for positive change and an innovation that makes a real difference in the lives of others; a concept that moves hearts and minds.
But my background in working with companies’ brands also means that I always need to be up to date on what is going on in society and keep a close eye on what the next big opportunity business is.